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Press Release
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Artistic Minds Validates the Evolution of Canadian Postal Data Solutions
Markham, ON – July 25, 2007. DMTI Spatial (DMTI), a leading provider of enterprise location intelligence solutions, has been acknowledged by Artistic Minds (AMi) for producing the next generation of Canadian postal geography with the Platinum Postal Suite (PPS). Artistic Minds is a market leading marketing analytics firm specializing in mailing campaigns. Through the use of Platinum Postal Suite, AMi has realized the competitive advantages associated with precision geographic content and the location intelligence derived from neighbourhood level boundaries.
The Platinum Postal Suite is a comprehensive collection of Canadian postal geography products that features Local Delivery Unit (LDU) boundaries that typically represent block-group service areas of 15 to 35 households. Also included in the solution are enhanced forward sortation areas, postal code points with Point of Call (POC) and delivery mode information. The Platinum Postal Suite is the first all-in-one solution where marketers can achieve block group delineations of trade areas and distribution zones with a full complement of current mailing characteristics at the neighbourhood level.
“While it was my process in the past to use postal code points, the six digit postal code boundaries provide a much better visual of the area being targeted,” said Leanne Jeffery, GIS Technician of Artistic Minds. “Some of our clients need to associate their trade zones to specific 6 digit postal code boundaries and we are now capable of processing this information for them more quickly.”
“AMi manages the unaddressed mailing programs for many clients across Canada. In total, we see more than 70 million pieces of mail through our facility each year. One of the many challenges that we face is providing our customers with geographical representations of their mailing plans. The PPS offering has enhanced our sales capabilities by allowing us to present accurate examples of potential plans and reduced our time to market by providing a one stop solution for managing all aspects of planning,” said Kevin Feltmate, Manager of Business Development of Artistic Minds. “The Platinum Postal Suite product has helped us make better decisions, increased productivity and reduced our overall costs.”
For more information, please visit:
http://www.dmtispatial.com/postal/
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About Artistic Minds:
AMi is a Canadian print agency specializing in point of sale and direct mail print production and fulfillment. We offer a full suite of services including graphic design, photography, GIS research, print production, direct mail and distribution. We work with end-users and agencies from a wide variety of industries ranging from small one-person companies to multinationals. We have a full staff of graphic designers, account managers, production experts, research technologists, print buyers, marketing specialists and distribution personnel along with established partnerships with multinational print and fulfillment houses.
http://www.goami.ca/
About DMTI Spatial:
DMTI Spatial has been providing industry leading location intelligence solutions for more than a decade to Global 2000 companies and government agencies. DMTI’s world-class Location Hub™ platform uniquely identifies and cross-references a universe of location-based data. DMTI is the creator of the CanMap suite of geospatial data products, including CanMap® Streets and RouteLogistics, the gold standard for location data in Canada. DMTI also provides professional services and software tools bringing full solutions to the marketplace. For more information about Location Intelligence see:
http://www.dmtispatial.com/location_intelligence/
For more information about DMTI Spatial:
John Sorrell
Director of Marketing
Toll Free: 1-877-477-3684 x2005
info@dmtispatial.com
www.dmtispatial.com | |
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