Unlocking new and existing market opportunities is realized by leveraging location information in your market assessment, planning and go-to market programs.

Improve customer segmentation and targeting

  • Analyze, target and execute marketing campaigns at a micro-level by ensuring all your databases (internal and acquired) are completely integrated using location as the key to unlocking information
  • Identify new and optimal segments with high precision by determining common characteristics and better visualize geographic trends

Improve marketing reach

  • Identify the addresses of potential clients located near existing customers by understanding penetration in each market or at a national level
  • Better understand market penetration right down to the neighbourhood level to create ideal customer profiles through a location-based framework
  • Revitalize incorrect or incomplete addresses and ensure you are successfully reaching your clients and prospects with each and every campaign
  • Tailor your marketing messages based on proximity to your store or asset

Improve operational efficiency

  • Quickly cross-reference and integrate multiple databases for better understanding of customers and creation of new programs
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