Marketing Manager

Our Business:

DMTI Spatial is in the location information management business. We enable our clients with the data products, technology and professional services required to harness the benefits of location intelligence. The term location Intelligence is often used to describe the data, tools and expertise used to geographically "map" information. The value of location intelligence is now widely recognized as being linked to strategic and operational success.

DMTI Spatial is primarily a B2B and B2B2C business, with a blue-chip customer base composed of Fortune 1000 and government accounts. The company provides world-class data products, professional services and technologies that bring full solutions to the marketplace.

Job Summary

DMTI Spatial is looking for a “rising star” who is seeking the opportunity to lead a small team of young marketing professionals and create an exceptional marketing organization. Reporting to a senior manager, the Marketing Lead is responsible for the day to day management of the department and activities that include, but are not limited to: Product Marketing, Lead Generation, Internet Marketing, Market Communications, Public Relations, and Event Management.

Duties

• Creates marketing strategies and programs to support lead generation for the strategic business units (SBUs).
• Leads a quantitative marketing approach to lead generation through the use of a CRM. 
• Tracks high level competitor and industry trends to contribute to strategic planning
• Supervises list segmentation and analysis to support lead generation campaigns
• Manages and measures analytics to advance the effectiveness of the corporate website
• Manages a DMTI public relations plan and works with the CEO to develop a strategy to ensure the company is well represented in the media
• Interfaces with SBU product managers, sales account managers, product development and strategic alliances.
• Develops key collateral for the various products and services of DMTI
• Manages DMTI’s external marketing efforts, including event management
• Tracks budget for departmental expenses
• Supports dashboard reporting for Senior Management Team

Skills & Qualifications

• University degree or college diploma/certificate, marketing or a technology related field.
• Currently engaged in a marketing role with 4-6 years of experience working in a fast paced, result oriented environment.
• Strong attention to detail, ability to prioritize and work simultaneously on multiple projects to consistently meet deadlines
• A very positive, “go-getter” approach
• Ability to demonstrate new marketing tactics and thinking
• Experience running Lead Generation campaigns with a data driven approach
• Comfortable working in a quantitative management and reporting environment
• B2B Marketing experience
• Ability to consistently focus a small team for big results
• Exceptional written and verbal communication skills
• Advanced expertise with PPC advertising, web analytics and campaign measurement
• Ability to manage vendors for highest return on marketing investments
• An understanding of maximize conversion rates from web traffic
• Experience with SalesForce (CRM) and Eloqua (Automated Demand Management) an asset but not a requirement
• Knowledge of Geographic Information Systems (GIS) or web-based mapping (mash-ups) an asset but not a requirement
  

Salary

• Salary commensurate with experience. Please state your salary expectations with your application.

Located in Markham, Ontario (Hwy 404 & #7), we offer a competitive compensation program, a fast paced professional environment and the opportunity to participate in the growth of an exciting, high tech company.

We thank you for your interest, however; only those candidates selected for an interview will be contacted.

PLEASE, NO TELEPHONE CALLS OR AGENCY SOLICITATION

Qualified candidates are invited to forward a covering letter and a current resume to the Human Resources Department at: jobs@dmtispatial.com. Candidates should state clearly in their cover letter what position they are applying for.

We are an Equal Opportunity Employer.