SuperDemographics
SuperDemographics is a regularly updated national demographic database, refined to the Census 2001 database
at the 6-digit postal code level. The SuperDemographic database offers customers unparalleled demographic information.
Now Researchers, Analysts and Marketers can drill down to the 6-digit postal level to attain data that builds more accurate
customer profiles. With over 700, 000 records at their disposal, Manifold's strength is the depth of data they have available.
SuperDemographics provides current year estimates of population statistics and social and economic information, e.g.,
Population, household, family, employment, dwelling, income, education, occupation, labor force activities, visible minorities
and many more attributes. The breadth of demographic data available in SuperDemographics can improve an organizations
customer retention and acquisition programs with its ease of use.
Benefits:
-
Better accuracy to profile customers
- Improve customer acquisition capabilities
- Discover new up-sell and cross-sell opportunities;
- Improve customer retention
- Grow customer value
- Identify new market segments
- Estimate the market size
In tandem with the Platinum Postal Suite, organizations will quickly realize they have a powerful application that not only provides them
with customer insight, but also matches locational analysis. Not only will you understand your customers' lifestyles, but where they are in
relation to you.
PCensus
PCensus Makes It Easy To...
Profile Locations
Describe any location.
Learn about the people that live there
Find target Markets
Describe the people's lifestyle
Find where they live
PCensus software combines demographic profiling and lifestyle targeting (previously provided by the PSearch program)
or any area in the United States, Canada or Puerto Rico.
Benefits:
PCensus is used by the market researcher, sales manager, urban planner, land developer, political strategist, franchiser,
realtor - anyone who provides goods or services to the general population for:
- Site location analysis
- Determining market potential
- Comparing different trade areas
- Transportation route planning
- Transmitter broadcast coverage
- Planning municipal services
- Fund raising campaigns
- Target marketing
- Direct mail and flyer distribution
- Set-up of franchise territories
Features:
- Easy-to-use
- Defining Study Areas
- Profile Reports
- Targeting Market Areas
- Integrated Mapping
- Saving Your Results
First released in 1988, PCensus is used by market researchers, urban planners, engineers, franchisers, banks/credit unions,
insurers, police, universities, libraries, retailers, utilities, hospitals, TV/radio broadcasters, newspapers, churches, and
developers for site selection, market analysis and demographic research. |
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CanMap GeoCoding Software 
