Location Hub^®

Location Hub enables enterprise businesses to leverage location-based data for a more insightful view to profile customers, manage assets, evaluate competitors, and identify opportunities. Available through a platform of SaaS web services hosted in either a public or private cloud offering, Location Hub helps organizations reduce risk, mitigate fraud, increase wallet share through targeted marketing campaigns, and streamline operational efficiencies. Location Hub allows organizations to improve the quality and leverage the content and context of their address data.  In doing so, organizations can confidently rely on the results of their location data and use it to make strategic business decisions.

What is Location Hub?
Sophisticated enough to handle addresses with varying degrees of completeness, currency, or accuracy, Location Hub is a portfolio of industry-leading Location Intelligence web services.

• Address Recognition Service
  Leveraging Address Recognition, customers are able to correct, standardize and verify addresses that do exist, could exist or do not exist.
• Address Geocoding Service
  Utilizing Address Geocoding, customers can go beyond the presumed location of their addresses to visualize a validated, legitimate rooftop address while also geocoding to streets, intersections, places and Postal Codes^OM with the highest level of accuracy.

New in Location Hub 2.1:

• Postal Address Recognition
  Location Hub is now able to recognize and associate postal addresses with valid civic addresses, ensuring that a consistent result is always returned. These inputs can include rural routes, PO Boxes or station information.
• Address Assert and Address Query
  This feature is a secure customizable location database, containing DMTI data and data unique to each customer, providing users the flexibility to add client-specific attributes to existing addresses and add new addresses as required, ensuring organizations are able to utilize the most up-to-date location information available.
• Drive Time Service and Drive Distance Service
  Using an address or coordinate as a starting point, Location Hub can calculate and return addresses and attribution information within a specified area. The customer can select a distance from the starting point based on drive time or distance (30 minutes or 5 km for example) and return all addresses within the area or a polygon that spans the boundaries of that area.

The unique value to a customer, when leveraging Location Hub, is the world-class reference data.  Governed and managed in one consolidated and correlated environment, DMTI's Distillation Database provides access to real-time updates of rich, robust and reliable location content.  Location Hub web services leverage the largest nationally sourced Canadian geospatial database corroborated against over 7300 data sources, sourced from a hybrid of municipal, federal and public partnerships.  The Distillation Database contains an array of addresses and address-related content such as street information, unit number, rural and civic address inputs, unique address identifiers and additional attribution.

How do Enterprise Businesses Benefit from Location Hub?
Location Hub seeks to address enterprise-level business challenges including, but not limited to the following:

Risk and Fraud Mitigation

• Enrich current customer address information by accessing the diverse set of attributes that provide increased context for each address.
• Identify and minimize the risks to which the company is exposed.
• Have increased insight into current exposure and accumulation.
• Improve the ability to detect fraud and protect the organization.
• Append the company's own information to each recognized record allowing this information to be quickly available to all users without ever exposing this information outside of the network. This can include attributes such as fraud indicators or previous uses for the property.

Asset Management

• Cost out networks with an accurate understanding of distance and asset locations to avoid unnecessary capital costs.
• Relay information quickly and accurately for new service requests resulting in fewer lost sales and improved customer service levels.
• Increase first call resolution and conversion rates resulting in improved employee productivity and greater average revenue per user.
• Reduce pricing errors by knowing the exact location of an address and its relation to the organization's network.
• Review all addresses within a designated area to calculate measure of exposure to risk or peril.

Target Marketing

• Increase market share by precisely identifying what businesses and addresses can and should be targeted to grow the business and generate the largest return on investment.
• Calculate the market potential of a dwelling by identifying what services current customers have, against what services are available in their area.
• Identify exact areas and addresses to target within a specified distance of a known address.

Operational Efficiencies

• Streamline the flow of address information across the organization through consolidation and linking of addresses.
• Enhance the effectiveness of corporate analytics and business processes by ensuring clean, standardized and validated address records.
• Make better decisions by understanding address churn and other external address change-agents that create operating challenges.
• Remove the waiting time required for updated address information to be propagated through Location Hub; with Address Assert the updates can be made immediately providing the business with the coverage it needs.
• Correlating data with information returned from Location Hub through Address Assert allows for an organization's information to be instantly associated and made available to the end user.

^OMPostal Code is the Official Mark of Canada Post Corporation