This white paper illustrates the Addressable Object Model and demonstrates how it can be used to solve common addressing problems and thereby deliver greater value from location intelligence. The model establishes a new entity within the realm of address theory that seeks to identify and correlate all the embedded relationships, thus creating a fuller and more accurate picture of location than can be achieved from conventional address information.
This whitepaper is written for professionals that make use of marketing analytics to drive their business activities. The following material outlines findings from a Canadian study that demonstrates how unprecedented levels in trade area delineation, market segmentation and serviceability can be achieved using the new marketing geography – Six-Digit Postal CodeOM boundaries.
Postal Code is an Official Mark of Canada Post Corporation
This whitepaper provides an overview of some of the basic uses of Location Intelligence (LI) at an enterprise level, its capacity to optimize business processes, and its hierarchy of benefits that impact positively on profitability and competitiveness.