What you need to know:
Location Intelligence is the capacity to organize and understand complex phenomena through the use of geographic relationships inherent in all information. The outcomes are meaningful, actionable and can provide sustainable competitive advantage.
- The value of location intelligence is not the ability to see a customer mapped, but rather it is the integration of relevant business information from within and outside of the enterprise used to derive new insights to feed mission critical workflows.
- When preparing to build the capacity for location intelligence in your organization, determine what will be needed to drive better performance in your business processes, and ultimately the outcomes you require. This will require not just technology but content of predictable quality.
- Location intelligence solutions should not add more net cost and complexity to your operations and the ability to calculate return on the investment should be clear.
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