“Location Intelligence is the use of location (geography) to isolate critical information, to validate, integrate and enhance it, to support better business decisions.”
Location intelligence describes the capacity of an entity or organization to use the principles of location to organize, reason, plan and problem solve. Location intelligence is not defined by the mere presence of location-enabled technology, but moreover by the degree information is enriched by the perspective of location and the successful integration of this information into a process of decision making.
Building location intelligence successfully requires business specific domain knowledge, formal frameworks, and a relentless focus on desired business outcomes. Applied in a business context, the outcomes are meaningful, actionable and can provide a sustainable competitive advantage.
Location Intelligence is about transforming business processes and creating opportunities.
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