Location Intelligence in the media industry can be as simple as creating custom specialty maps, marketing maps and directory maps. We specialize in putting important information into an intuitive context for consumers of all visual media.
Within the media industry, Location intelligence is being used to:
- Improve user experience using maps and cartographic assets in media
- Increase viewership rates by enhancing offerings with a "location context"
- Measure market potential to tap new revenue streams
- Rapidly develop new market offerings to stay competitive (web to service)
Location intelligence applied to the media sector employs a combination of software, geographic data and professional services. DMTI Spatial leverages our Location Hub that contains a near-100% Canadian validated address database, multiple dwelling units (MDUs) and other landscape features in the built and natural environments. This allows our clients to benefit from having a complete market view, with extreme currency and positional accuracy. |