Most retail marketers are trying to answer a very basic question – how do I find my customers?  Whether they are new prospects, or long-term clients, the question is the same.  How do I get to market in a meaningful way and focus on the people for whom my product has the most relevance? Location analytics can help.

Turn Location into a Decision-Making Tool

See where customers are come from and how far they are traveling to get to your store locations.  See where natural barriers are impacting your traffic to optimize your planning and marketing outreach, and minimize the potential for cross-over traffic between stores.

Map Your Sales

Understand which areas are generating the most sales, so that you can tailor your message to the right geographies to ensure relevancy and drive revenue.

Plan New Locations

Find the perfect location for your new retail store – one that minimize cross-traffic, optimizes the demographics of the surrounding area and has high digital presence.

Add Demographics to Your Data

Append demographic data to better understand who is frequenting your stores. Create profiles for your top customers to understand which customers drive revenue.

Target New Customers

Infill contact records against the defined geographies that you have created for each of your stores to quickly create prospecting lists that fuel your direct mail campaigns.

Get Digital

Create a map of your digital and online engagements toview who is interacting with your brand online.  Understand where your brand is penetrating, and how your digital engagement aligns with physical store locations.

Start with Clean Data

Accurate data can reduce costs of your marketing programs and increase the accuracy of your analyses.  Utilizing DMTI’s proprietary Unique Address Identifier (UAIDTM), you can clean and consolidate the addresses in your MDM, utilizing high precision address points that comprise over 97% of Canadian addresses.

A sample of our customers: