Turn Location into a Decision-Making Tool
See where customers are come from and how far they are traveling to get to your store locations. See where natural barriers are impacting your traffic to optimize your planning and marketing outreach, and minimize the potential for cross-over traffic between stores.
Map Your Sales
Understand which areas are generating the most sales, so that you can tailor your message to the right geographies to ensure relevancy and drive revenue.
Plan New Locations
Find the perfect location for your new retail store – one that minimize cross-traffic, optimizes the demographics of the surrounding area and has high digital presence.
Add Demographics to Your Data
Append demographic data to better understand who is frequenting your stores. Create profiles for your top customers to understand which customers drive revenue.
Target New Customers
Infill contact records against the defined geographies that you have created for each of your stores to quickly create prospecting lists that fuel your direct mail campaigns.
Create a map of your digital and online engagements toview who is interacting with your brand online. Understand where your brand is penetrating, and how your digital engagement aligns with physical store locations.
Start with Clean Data
Accurate data can reduce costs of your marketing programs and increase the accuracy of your analyses. Utilizing DMTI’s proprietary Unique Address Identifier (UAIDTM), you can clean and consolidate the addresses in your MDM, utilizing high precision address points that comprise over 97% of Canadian addresses.