Location intelligence finds, fosters and maintains customer relationships. Drive marketing acquisition campaigns with micro marketing precision, leverage customer intelligence and ensure your product messaging is aligned to your ideal customer profile.
The DMTI Spatial Location Hub contains a nation-wide geographic dataset that includes key attributes such as: addresses, points of interest, municipality boundaries, postal code boundaries and other location-related information. As a near-100% Canadian validated address database. This allows our clients to benefit from having explicit answers to important questions down to the actual civic address level when required.
Using precision accuracy at the civic address level, our solutions provides insight into:
- Modeling optimal brand translation based on key variables like multi-generational ethnic demographics
- Maximizing market share and calculating share of wallet at neighborhood levels
- Optimizing store performance through, new site, renovations, and closures
- Enhancing marketing acquisition programs based on households not currently listed as customers but are part of an ideal customer profile
- Cleansing and maintaining customer loyalty program address information
DMTI Spatial solutions are customized to the specific needs of our customer's business models and market types. To ensure the success of each solution delivery, DMTI Spatial offers professional services to advise on the scope, development and implementation of each location intelligence solution. This approach yields the "highest and best use" of location intelligence in the retail sector. |