Unlock Customer Insights with Location Intelligence

In today’s crowded marketplace, there is immense pressure on marketers to deliver customer insights that lead to new opportunities. These insights increase revenues and differentiate their product offering through successful campaign initiatives. One powerful example is the impact bad data can have on marketing efforts. In this use case, we look at current address information.

Impact of Current Address Information on Marketing

140 million addressed mail pieces don’t make it to the intended recipients and 70% of undeliverable mail is attributed to people who have moved. This means marketers must leverage accurate location information to their competitive advantage.

Successful customer insights begin with accurate and current address information to increase campaign effectiveness. Marketers can expect to see an increase in ROI by approximately 5% and reduce operational costs associated with erroneous data. Location Intelligence empowers marketers with the means to assess the ‘who’ and ‘where’ when maximizing marketing decisions.

Success begins with accurate and current address information to increase campaign effectiveness, increase ROI by approximately 5% and reduce operational costs associated with erroneous data.

View our video on Location Intelligence to see how it empowers marketers with the means to assess the ‘who’ and ‘where’ when maximizing marketing decisions.

Click here to see how DMTI’s market analysis tools help marketers