Organizations are coming to realize that technology is only as good as the content and quality of data which it is managing. If an enterprise is serious about understanding the entire relationship with their customers, clean and accurate data is essential. This includes the address strings in all business records.
To position an enterprise to make use of location intelligence and safeguard current technology investments, an address accuracy engagement should include the following elements:
Ensures a common address structure, syntax, and nomenclature. A corporate-wide level of standardization allows for more predictable levels of data quality and system performance.
Verifying the existence of individual addresses by matching them against a master address database of functional addresses. Standard postal certifications such as SERP (Canada Post’s Software Evaluation and Recognition Program) only ensure an input address conforms to mailing standards and formats, not that the address actually exists.
Transforming addresses to embed explicit references of location. This allows the enterprise to map customers and to understand the opportunities among business assets, programs, and competitive threats. Mapping should occur at the specific property or premise level.
Ensure a persistent view of the market, through reference links to customer addresses, address aliases and new changes to address components. Databases linked together through persistent address links will drive accuracy and currency throughout the enterprise.
The value of location intelligence lies not in the ability to just see data mapped, but rather to incorporate relevant business information from within and outside of the enterprise to derive new insights and feed mission-critical workflows. Organizations can gain increasing benefit from location intelligence as they move up a hierarchy of tasks from gaining address accuracy to mapping markets to serving customers.
DMTI Spatial’s location intelligence platform provides technology and data building blocks that can be unobtrusively integrated into an enterprise’s information processing cycle. Our premium data contains national GIS datasets that include key attributes such as validated addresses, points of interest, municipality boundaries, postal code service areas, and other critical location information. Designed to analyze and evaluate the location intelligence potential within your various enterprise or departmental systems, we can determine how an organization can best benefit from the enablement of enterprise-scaled location intelligence.
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