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How does Santa use Big Data?

As we all know, Santa is very busy this time of the year as Christmas is fast approaching! We sometimes take what jolly old Saint Nick does for granted and how much work it takes to visit all of those houses in one night. BUT, what if Santa used location and Big Data to make […]

Leveraging Location Insight to Drive Business Opportunity

It’s clear that we live in an increasingly mobile society. Distance and time are reduced by technology and lifestyle.  But even in our virtual world, we still focus on the locations where we live, work and play. At the same time, the data we create has grown in volume and complexity. In order to effectively […]