A Telecom Guide to Optimal Marketing Strategies Using Location Intelligence
Effective marketing in Telecommunications isn’t about who shouts the loudest, or even who reaches the most customers. It’s about leveraging customer data to develop smart messaging and strategic targeting. Location intelligence is a digital technology that offers Telecom companies unique data points that can be used to drive new market growth while simultaneously improving customer retention.
In this Guide, you can expect to learn:
- The Essential Equation: Data + Strategy
- How to Identify New Customer Opportunities
- Optimizing Customer Touchpoints to Drive Retention and Growth
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