New market growth is at the core of utility company value, but many companies struggle with effective growth tactics. As competitive pressure increases, many Canadian utility companies are investing in digital technologies that add value to the customer experience while simultaneously allowing them to explore new market growth.
A location intelligence platform can help utility companies sustain growth in immediate, measurable ways. Location is at the core of how utility companies are able to track and maintain business-related spatial data. With information such as asset location, points of interest, demographics, and much more, utility companies can integrate their own information and then tap into location data to develop stronger customer experiences and capture greater market share.
Download the Checklist to see the 3 ways utility companies should use location data for market growth.