Checklist:   Location Technology Every Marketer Should Be Using

Even the most skilled digital marketers tend to struggle in one key area: knowing what their customers are doing offline, and how to use those offline behaviours to develop effective marketing strategies. Offline behaviours are the marketing touchpoints that consumers don’t actually physically engage with, such as seeing an advertisement on TV or a sign in a window when walking past a store.  Location technology offers unique insights into the complex customer journey

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