Leveraging location intelligence to uncover new expansion opportunities and capture greater market share

A location intelligence platform allows utility companies to acquire and maintain accurate spatial data, showing exactly where assets are located and how they are impacted by surrounding infrastructure. It additionally reveals market information like the number and type of home, as well as demographics, helping to determine where there might be opportunities for expansion.  All of this information naturally feeds into various elements of marketing and can be leveraged to develop stronger customer experiences and capture greater market share.

This Guide will illustrate Location-driven marketing strategies for Utility companies, including:

  • Proven methods to improve your customer experience
  • How to identify new market opportunities
  • Leveraging technology to gain consumer trust

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