Location Insights for Retail Marketers

Most retail marketers are trying to answer a very basic question – how do I find my customers?  Whether they are new prospects, or long-term clients, the question is the same.  How do I get to market in a meaningful way and focus on the people for whom my product has the most relevance? Location-based retail analytics can help.

Turn Location Data into a Decision-Making Tool

With data-driven retail analytics, you can see where customers are coming from and how far they are traveling to get to your store locations.  See where natural barriers are impacting your traffic to optimize your planning and marketing outreach, and minimize the potential for cross-over traffic between stores.

Once you understand your customers and where they’re coming from, use that data to better target them with your marketing and find new, similar audiences who are likely to appreciate what you have to offer.

Map Your Sales

Understand which areas are generating the most sales, so that you can tailor your message to the right geographies to ensure relevancy and drive revenue. Mobile industry marketers can assign postal code boundary data to specific user behaviors (like coupon redemption) to better refine messaging and reduce marketing costs.

Plan New Locations

Find the perfect location for your new retail store – one that minimizes cross-traffic, optimizes the demographics of the surrounding area and has high digital presence.

Add Demographics to Your Data

Append demographic data to better understand who is frequenting your stores. Create profiles for your top customers to understand which customers drive revenue, then use those customer insights to fuel additional growth.

Target New Customers

Infill contact records against the defined geographies that you have created for each of your stores to quickly create accurate and efficient prospecting lists that fuel your direct mail campaigns.

Get Digital

Create a map of your digital and online engagements to view who is interacting with your brand online.  Understand where your brand is penetrating, and how your digital engagement aligns with physical store locations.

Start with Clean Data

Accurate data can reduce the costs of your marketing programs and increase the accuracy of your retail analytics.  Utilizing DMTI’s proprietary Unique Address Identifier (UAID®), you can clean and consolidate the addresses in your MDM, utilizing high precision address points that comprise over 97% of Canadian addresses.

LATEST BLOG: 5 Ways Canadian Retailers Should Be Using Location Data and Technology

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