Turn Location Data into a Decision-Making Tool
With data-driven retail analytics, you can see where customers are coming from and how far they are traveling to get to your store locations. See where natural barriers are impacting your traffic to optimize your planning and marketing outreach, and minimize the potential for cross-over traffic between stores.
Once you understand your customers and where they’re coming from, use that data to better target them with your marketing and find new, similar audiences who are likely to appreciate what you have to offer.
Map Your Sales
Understand which areas are generating the most sales, so that you can tailor your message to the right geographies to ensure relevancy and drive revenue. Mobile industry marketers can assign postal code boundary data to specific user behaviors (like coupon redemption) to better refine messaging and reduce marketing costs.
Target New Customers
Infill contact records against the defined geographies that you have created for each of your stores to quickly create accurate and efficient prospecting lists that fuel your direct mail campaigns.