It’s clear that we live in an increasingly mobile society. Distance and time are reduced by technology and lifestyle. But even in our virtual world, we still focus on the locations where we live, work and play. At the same time, the data we create has grown in volume and complexity. In order to effectively meet the changing needs of our mobile society, businesses must leverage location insight to drive new opportunities.
Business Data and Location Insight
According to a Deloitte report, 85% of all data has a location component. Many businesses are aware of the value that having good data can bring from a business perspective. You must have current, correct, complete and accurate location information. This helps to identify new opportunity through more effective targeted campaigns, and to upsell and cross-sell to existing customers. You’ll also improve targeting of new prospects.