Even organizations that understand the value of location intelligence struggle to translate that understanding into meaningful profit-generating activities.
Much of the difficulty stems from the challenges of marrying enterprise data, which is typically housed in relational databases, to fully spatial-enabled information. New solutions that provide access to a platform of technology and crucial data building blocks that are integrated into an enterprise’s information processing cycle are available.
The result is a clean, current and consolidated view of enterprise information revealing new opportunities to enhance profitability.
3 drivers of location intelligence in the enterprise market are:
- The availability of high quality, current and complete data: Commercial geographic content providers are getting more sophisticated in the data offerings made available (e.g. to the building units in apartment buildings) allowing for a hyper-local perspective in business applications not previously available. Full service providers of location intelligence include subscriptions to geographic data that is maintained and developed on an on-going basis.
- Growing awareness of location-enabled services: Location intelligence has been popularized by business to consumer (B2C) applications from Internet search portals and personal navigation device (PND) vendors; and this increased awareness is moving into the Enterprise segment of the market.
- The rise of web services as a better-faster-cheaper deployment model: Software as a Service (SaaS) is now recognized as an agent that transforms how companies do business and is one of the most compelling innovations allowing for deployments of location intelligence that are cost effective. Solutions and delivery models are maturing and can be adopted without any disruption to existing IT structures or data modeling applications, reducing the attendant risk and expense.
More and more, the value of location intelligence is being linked to strategic and operational success at an enterprise level. As a means of generating revenues and controlling expenditures, location intelligence can directly impact profitability. Click here to learn more about how DMTI can help you leverage location intelligence.