Leverage Location Insight geofencing

Leveraging Location Insight to Drive Business Opportunity

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It’s clear that we live in an increasingly mobile society. Distance and time are reduced by technology and lifestyle.  But even in our virtual world, we still focus on the locations where we live, work and play. At the same time, the data we create has grown in volume and complexity. In order to effectively meet the changing needs of our mobile society, businesses must leverage location insight to drive new opportunities.

Business Data and Location Insight

According to a Deloitte report, 85% of all data has a location component. Many businesses are aware of the value that having good data can bring from a business perspective. You must have current, correct, complete and accurate location information. This helps to identify new opportunity through more effective targeted campaigns, and to upsell and cross-sell to existing customers. You’ll also improve targeting of new prospects.

The ROI of Location Insights

When data analytics is used correctly, the end result can lead to tremendous success for a business’ marketing efforts. Union Gas for example, leveraged location data along with key demographic content to focus their marketing campaigns.  This led them to the right audience with the right message:   Promote energy conservation programs to eligible clients in an effort to reduce natural gas consumption among this group.  As a result Union Gas realized a 400% increase in the uptake rate of their marketing programs.
For more information, check out how Location Hub is helping businesses use data insights to grow their customer base.

Additional Reading:

Leverage Location Intelligence for Precision-Targeted Direct Mail Campaigns

Customer Insights and Location Data

Unlock Customer Insights with Location Intelligence

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In today’s crowded marketplace, there is immense pressure on marketers to deliver customer insights that lead to new opportunities. These insights increase revenues and differentiate their product offering through successful campaign initiatives. One powerful example is the impact bad data can have on marketing efforts. In this use case, we look at current address information.

Impact of Current Address Information on Marketing

140 million addressed mail pieces don’t make it to the intended recipients and 70% of undeliverable mail is attributed to people who have moved. This means marketers must leverage accurate location information to their competitive advantage.

Successful customer insights begin with accurate and current address information to increase campaign effectiveness. Marketers can expect to see an increase in ROI by approximately 5% and reduce operational costs associated with erroneous data. Location Intelligence empowers marketers with the means to assess the ‘who’ and ‘where’ when maximizing marketing decisions.

Success begins with accurate and current address information to increase campaign effectiveness, increase ROI by approximately 5% and reduce operational costs associated with erroneous data.

View our video on Location Intelligence to see how it empowers marketers with the means to assess the ‘who’ and ‘where’ when maximizing marketing decisions.

Click here to see how DMTI’s market analysis tools help marketers