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A telecom operator’s guide to selecting a 5G cell site with Location Intelligence

Learn how telecom operators are beating the competition by leveraging a location intelligence platform. A public-private consortium has already pumped in $400 million for 5G research in Canada. How are telecom operators moving forward? The next-generation wireless network, or 5G, is being hailed as a quantum leap in telecommunications technology which will make download speeds […]

Location Intelligence adding a powerful dimension to Fraud Management

Fraud represents a multi-billion dollar problem for the banking and insurance industry in Canada.  Location intelligence and analytics can add a powerful dimension to help manage fraud. The growing complexity of fraud and well-executed rings have exposed the limitations of traditional detection systems, such as red flag indicators, investigations based on manual observations, internal audits […]

How Spatial Technology Makes Great Customer Experiences Part of Your Insurance Company’s Brand

Insurance is a competitive industry, and when everyone is offering the same services for similar value, there’s only one thing that sets you apart: branding. We’ve talked about how spatial technology helps improve customer experience for insurance companies, but did you know a great customer experience could also be part of how your company brands […]

What Does it Mean to Be a Smart City?

As cities around the world embrace the changes wrought by digital technologies, there’s still a lot of confusion about what it means to be a smart city. Generally characterized as an urban area that uses data and technology to improve operational efficiency, smart cities promise to enhance how people relate to their environment. Smart cities […]

A Beginner’s Guide to Geofencing

Read how having millions of consumers walk around with tiny GPS chips in their pockets has opened up new realms of targeted marketing for businesses across the world There has been a lot of chatter about geofencing in the advertising circles of late, and not without reason. From being tossed around as a ‘buzzword’, geofencing […]

Location intelligence paving the road to shared mobility in Canada

Innovative startups and governments are filling the gaps in the existing transportation infrastructure using historical and real-time location data On the second-largest country on earth, 80% of the commuters use their own vehicles to get to work. Which means that in the largest metropolitan areas of Canada, travel time for car drivers could become excruciatingly […]

Leverage Location Intelligence for Precision-Targeted Direct Mail Campaigns

By Robert Szyngiel, DMTI Spatial Direct marketers know that the days of “spray and pray” with flyers and other direct marketing initiatives are over. Effective marketing requires highly targeted campaigns directed to very specific customer segments. However, despite the best efforts of an organization to build a valuable database of customers and prospects, address data […]

6 Characteristics Smart Cities Should Look for in a GIS Platform

Customization Look for an integrated customizable solution that works with Regional Municipalities, Local Council Authority (LCA), Local Municipalities, or your agency’s framework. This means you are in complete control of what is shared and how feedback is received. Relevant Information and Usability Make sure the platform provides intuitive and user-friendly access to data. In the […]