Much attention is typically paid to ensuring your customer contact information is accurate – that is names, phone numbers, and emails. But how much effort are you spending on your address data? Despite your best efforts, it’s hard to stay on top of address updates. Even with strong address governance, correct information at the time […]
Could your company be losing millions of dollars each year because of an imbalance in sales territories? Are you sure your sales force is not deploying too much effort against low-potential customers or doing too little to convert key prospects? According to a study of 300 companies published in the Journal of Personal Selling and […]
Telecom is an industry that’s particular reliant on accurate location data, and the industry’s marketing specialists recognize the value of leveraging data to empower campaign decisions. Marketing campaigns developed according to critical location-based data points allows Telecom marketers to make smart decisions that ultimately reduce efforts and waste of time and resources, while maximizing spend. […]
Territory management is a process that helps organizations by defining geographical territories based on factors such as sales, infrastructure locations and service delivery zones. Companies are managing this type of information today within spreadsheets and require a solution that helps build and visualize territories based on key metrics like revenue goals, market opportunities, custom client information, government areas, proximity to salespeople’s base location, etc.
Blog focused on the 4 ways a location intelligence platform like DMTI Spatial can ensure optimal automation services using precise, highly accurate location data.
Many brick-and-mortar stores suffered financial losses in recent years due to the ease and efficiency of online shopping. While some businesses view the rise of online shopping as the ultimate enemy, innovative businesses are using the shift in consumer shopping habits as an opportunity to develop new and exciting incentives for driving traffic into their […]
Dave Cozzens will leverage his deep industry experience to provide consultative guidance around Digital Map Products’ strategic growth and positioning initiatives. We are proud to announce the addition of Dave Cozzens to our board of directors! From Our Press Release “We are excited to welcome Dave Cozzens to our board of directors,” said James Skurzynski, […]
Even the most skilled digital marketers tend to struggle in one key area: knowing what their customers are doing offline, and how to use those offline behaviours to develop effective marketing strategies. Offline behaviours are the marketing touchpoints that consumers don’t actually physically engage with, such as seeing an advertisement on TV or a sign […]
Creating exceptional customer experience is becoming a top priority for many insurance providers as an essential way of differentiating themselves in a fiercely competitive marketplace. If you and your competitor offer similar pricing, but your competitor provides a better customer experience, who do you think will land the customer? Location data offers actionable information that […]