Why Every Business Needs a Location Data Strategy
It doesn’t matter whether you are a digital native brand or operate out of a brick-and-mortar store, location data is crucial for all businesses. When over 200 C-level executives, managers, and analysts in the United States were recently quizzed about the importance of location data to their organization’s success, 78% said it was ‘very’ or ‘extremely important’ in today’s competitive landscape.