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Why Every Business Needs a Location Data Strategy
It doesn’t matter whether you are a digital native brand or operate out of a brick-and-mortar store, location data is crucial for all businesses. When over 200 C-level executives, managers, and analysts in the United States were recently quizzed about the importance of location data to their organization’s success, 78% said it was ‘very’ or ‘extremely important’ in today’s competitive landscape.
LightBox Acquires Digital Map Products, Real Capital Markets
RCM and DMP join LightBox, a new operating company formed to forever change the way decision-making happens in real estate. We are excited to announce that we have joined LightBox in their mission to empower decision makers through every step of the real estate workflow! From The Press Release LightBox was formed in 2018 when […]
What Marketers can learn from Han Solo and his obsession for Spatial Accuracy
A long time ago in a galaxy far, far away… Han Solo enlightened Luke Skywalker on the importance of having access to accurate location data while traveling through the alternate dimension, aka, hyperspace. In Star Wars Episode IV: A New Hope, the Captain of the Millennium Falcon quipped, “Traveling through hyperspace ain’t like dusting crops, […]