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How Location Intelligence can help Insurers Mitigate their Exposure to Risk
After reeling through the second coldest winter in 16 years, spring couldn’t have come sooner for Canadians. However, according to an Environment Canada report, the abrupt temperature shift is anything but good news. With the winter snowpack melting rapidly, the weather agency has put everywhere from New Brunswick to Alberta under flood risk. Springtime floods […]
Address Accuracy – Getting it right
Organizations are coming to realize that technology is only as good as the content and quality of data which it is managing. If an enterprise is serious about understanding the entire relationship with their customers, clean and accurate data is essential. This includes the address strings in all business records. To position an enterprise to […]
How Telecom Marketers can Optimize Customer Touchpoints Using Location Intelligence
Big data has led to big changes in marketing, and Telecom marketing teams are finding that leveraging location data can lead to impressive (and measurable!) gains in profitability. Location intelligence is a digital technology that offers Telecom companies insights they can leverage to optimize a wide range of customer touchpoints. Each of these customer touchpoints […]
How Location Data can help Cannabis Retailers with Site Selection
On October 17, 2018, Prime Minister Justin Trudeau’s administration gave adults the right to consume marijuana for recreational purposes. This made Canada the world’s largest legal marijuana marketplace, with $54 million of marijuana being sold in the first month of legalization alone. These numbers will only continue to grow as more and more players join […]
Uncovering the Value of your Database
7 Steps to getting the most out of your Database using Location Data: Cleanse your Database: Clean, correct and standardize existing data in your database and assign persistent identifiers to each record. Go Visual: Add high precision geocodes to each record, so you can match records based on location, and view them on a map. […]
Mitigating Flood Risk with Location Intelligence
While some weather patterns are predictable, extreme weather events tend to run on their own calendar. Unfortunately, severe weather events have a tendency to cause the most damage and are occurring on a more frequent basis, resulting in a substantial financial impact on Canadian insurers. According to Catastrophe Indices and Quantification Inc. (CatIQ), in […]